NVIDIA RTX 50 Prices Reportedly Rising Up to $500 as China Stock Thins
Partners Colorful and GALAX are reported to raise RTX 50 prices in China through November, by up to roughly $500 on top cards, per TechPowerUp. NVIDIA has not confirmed, and stock is thin.
Chips & Power DeskEdited by Ege Erten
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Follows our story: RTX 5080 Pulled From NVIDIA Store as Cheapest In-Stock Hits $2,199.99
NVIDIA's GeForce RTX 5090, shown as an official series image; the reported partner price rises cover RTX 50 cards, including the RTX 5090D V2 and RTX 5080.
Image: NVIDIA
Source · Press image from the NVIDIA newsroom, used for news reporting.
NVIDIA's add-in-card (AIC) partners are reportedly raising prices on GeForce RTX 50 graphics cards in China through November 2026, by up to roughly $500 on the top models, TechPowerUp reported on Nov. 3, citing China's ChannelGate. NVIDIA has not confirmed any of it.
The reported Colorful cost-price rise is largest on the RTX 5090D V2, at 2,200-3,300 yuan; the figures trace to ChannelGate and NVIDIA has not confirmed them.
Illustration (AI-generated)
TechPowerUp says, citing ChannelGate, that partners confirmed the increases are scheduled because demand keeps outrunning supply. Wccftech, also crediting ChannelGate, lists the cost-price changes for Colorful. The RTX 5090D V2 would rise by 2,200 to 3,300 yuan and the RTX 5080 by 2,500 to 2,800 yuan. The RTX 5070 Ti would go up by about 1,000 yuan, the RTX 5070 by 600 to 900 yuan and the RTX 5060 by 150 to 200 yuan.
Wccftech converts the top-end rises to about $330 to $550 for the 5090D V2 and $380 to $450 for the RTX 5080. Other outlets convert the same yuan figures to roughly $330 to $495, so the dollar amounts are estimates, not price lists. GALAX is reported to be preparing its own adjustment, possibly this week, of at least 200 yuan on the RTX 5060 and above, with larger rises on high-end cards.
Why the RTX 50 Price Hikes Matter
These are partner cost prices in China, not NVIDIA's list prices or U.S. retail. The reported driver is memory: ChannelGate and Wccftech point to tight supply and rising component costs tied to AI demand. That matches what Voltgrid saw earlier. When we reported on Oct. 29 that the RTX 5080 had climbed far past its $999 launch price, our reading was that memory makers' focus on AI was setting gaming-GPU prices. A follow-up on Oct. 31 covered the card's removal from NVIDIA's own store. Those are dated retail snapshots; the new reports concern what partners will charge distributors from here.
Supply is thin at the same time
The price reports land beside a second ChannelGate story. On Nov. 2, TechPowerUp reported that GPU makers, mainly in China, are steering sellers to the older RTX 3060 and RTX 3050 because RTX 50 stock is short. Club386, which read the same source, says ChannelGate describes a severe shortage of RTX 50 cards with extremely limited quantities, and blames cryptocurrency-mining demand and recent promotions for the extra demand. It adds that it is unclear whether other regions will see the same shortage.
Club386 notes the RTX 3060 uses older GDDR6 memory rather than the GDDR7 in RTX 50 cards, which partly shields it from the memory squeeze, and says it reportedly returned to production in June 2026. Pricing for the older cards is not given for China.
What is not confirmed yet
NVIDIA has not commented, and none of the reports include a statement from a partner. Every figure comes from Chinese channel sources, machine-translated in at least one case, and the per-card numbers differ between outlets. Colorful's and GALAX's actual distributor price sheets, a U.S. or European retail move and any NVIDIA response on supply are the things to watch. Wccftech's own retail check cites RTX 5080 listings above $2,000 at Newegg, but that is a snapshot, not a result of these hikes.
